When SanDisk aimed to position its Extreme PRO product range as the brand of choice among professional and prosumer photographers worldwide, FK3 stepped up to support its ambassador programme.
The SanDisk Extreme Team is a collection of 50 pro photographers & filmmakers from around the world. FK3 is the lead agency supporting the Team, administering the EMEA region, and providing support for the USA, LatAm and APAC regions. The programme is thrilling for us to be a part of and we provide management of contracts, the photography gallery/archive, product sampling and lend support to the Extreme Team’s social media pages and testimonial video production.
We have a front row seat into the adventure-packed worlds of the pro photographers by integrating the Extreme Team content across the performance brand, and managing commissioned projects for photo shoots, video production and retailer events.
In 2014, we were tasked to extend the positioning and membership of the programme into the cinema, broadcast and pro video community, and we now have a group of the world’s leading filmmakers in the team too. Result!
Now in it’s 6th year, SanDisk’s Extreme Team continues to be incredibly valuable: the team has contributed content to over 500 consumer and retailer events and campaigns, providing hundreds of advertising and digital projects globally, and the ambassadors have contributed to SanDisk Extreme PRO becoming the market-leading brand of performance memory cards with professional prosumer photographers and videographers, worldwide.
Check out our full case study here.