Fancy yourself as a DIY-er? The team at FK3 do. So when UniBond wanted to leverage its market leadership to launch a dedicated range of products into the building trade channel, we put our Channel Marketing hard hats on!
UniBond was already an established brand in the consumer DIY space, so when it launched its professional trade range we created a marketing promotion that would drive buy-in from retailers, as well as high engagement from the trade.
From planning to the prize giving, FK3 managed the full promotion that delivered a 300% increase in promo entries over previous campaigns. The activity led to new relationships and sell-in to trade channel partners such as B&Q.
Take a look at our full case study here and give us a shout to help with your next channel marketing strategy and campaign.