Creating a Brand- Meet Big Bold Yeti!

September 1, 2015

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We’re really excited about our newest client brand. He’s big, he’s blue, and he’s going to change the way people engage with their customers and brands.

Big Bold Yeti specialises in product awareness, strategic selling, field marketing and management coaching. Our challenge was to create a brand identity and website that spoke to their unique approach and infectious energy in double quick-time: less than 10 days.

Brand Magic

Given the client’s target audience and value proposition, we wanted to create an identity that was sleek and professional with an element of fun. Big Bold Yeti provides business services fit for Fortune 500 companies, but their engagement methods and milestone successes come from a lighthearted personal approach that makes everyday products and services understandable and unforgettable.

Big Bold Yeti

Once we had the new logo in place, we had a great brand base for developing the collateral and website. We also wrote a comprehensive brand message map to guide the tone and content of each consumer touch point.

To see the full picture, visit bigboldyeti.com.

Big Bold Yeti website

Do you need some brand imagination? We can help with that! Give us a shout at +44 (0)151 708 4138, or email pmicallef@fk3.co.uk