LogMeIn needed to introduce a new channel marketing programme, “Elevate”, to the Australia & New Zealand region. FK3 worked with the international marketing team to support the promotional launch of the programme.
LogMeIn hosted a series of live events and webinars in partnership with CRN Australia. The events were publicised using CRN’s publishing network and subscriber list, with FK3 creating the digital media and website skins for the site, as well as the email/eDM content issued to the highly-targeted IT channel audience.
The Elevate programme continues to grow and aid in the expansion of LogMeIn’s channel development and sector penetration in the region.