LogMeIn

Software as a service

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The Challenge

As LogMeIn’s international agency, FK3 looks after marketing activities in EMEA, Latin America, India, Australia and New Zealand.

LogMeIn wanted to capitalise on growth into new markets and products. Their expanding international marketing team also required support in brand building, channel marketing and events.

The Ideas

FK3 produced a series of lead generation activities, including email, digital marketing, and direct mail, for the company’s major join.me, BoldChat, and Rescue brands, to secure ongoing revenue and drive new customer acquisitions. The LogMeIn brand was reinforced through strong digital elements, while a series of promotions and events engaged the target customer base. Localisation efforts ensured all assets produced could be leveraged by the global marketing teams.

Categories

  • Digital
  • Demand Gen