SanDisk

Performance flash memory products

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The Challenge

Support the worldwide launch of a new high-performance range of SanDisk products, SanDisk Extreme Pro® - targeting pro photographers and the photo/electronics channels.

The Ideas

FK3 leveraged SanDisk’s industry-leading technology to create a new conversation with professional photographers, speaking directly to their craft requirements and the benefits SanDisk Extreme Pro products provided.

FK3 helped to stage the Extreme Pro launch event in Valencia’s America’s Cup campus via event graphics, invitations and signage, presentation content, and a launch video. We also developed a suite of product marketing assets, including print & digital advertising templates, product videos and collateral.

We worked with the SanDisk Extreme Team, a worldwide group of pro photographers and SanDisk ambassadors that FK3 manages in EMEA. Team members at the event provided photo workshops, testimonial videos, and photography used in the launch assets to create evangelism and demonstrate how the new products improved the quality of their work.

The Results

The Extreme Pro event was attended by key retail channel partners and press from around EMEA, which resulted in positive media coverage for the product line, as well as product placement on retail shelves throughout the region.

SanDisk Extreme Pro is now the clear market leading high-performance memory card brand worldwide, and the brand most trusted by professional photographers.

Categories

  • Product Launch
  • Events
  • Integrated