SanDisk

Creating videos for social, web, etail and events

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The Challenge

SanDisk, the market leader in flash memory products, needed best-in-class video content to make the most of the growing etail marketplace, as well as to engage with customers at events, online, and on social networks.

The Ideas

For etail, FK3 developed a distinctive and cost-effective animated video approach that communicated product features and benefits, usage info, and even installation guidance on more complex products. This approach took into account etail technical requirements and facilitated easy adaptation to international markets.

For branding and product videos, FK3 has developed over 60 assets in recent years, supporting SanDisk’s product launches, sponsorships, channel and customer events, and for use on SanDisk.com and in social media. Using a range of styles, these videos have been used to support consumer memory cards, USB Drives, SSDs and mobile accessories, as well as enterprise, OEM and corporate messaging.

The Results

During an 8-week period, 189 etail videos were produced and launched (across 9 languages), helping support a major customer account and driving consumer sales conversion. Today, FK3 is a primary producer of SanDisk’s video content, including branding, product launch, and testimonial projects.

Categories

  • Etail
  • Video
  • Digital

Brand video - Channel/Partner conference

Sizzle reel featuring various FK3- and SanDisk Extreme Team-produced videos, to tell SanDisk’s photography & videography brand story to channel partners.

E-tail product video - MP3 players

Features, Advantages & Benefits video to be used at point of purchase online. Designed to inform and aid sales conversion within e-tail environment.

B2B training video - Enterprise IT (SSDs)

An infographic-style motion graphics video aimed at informing enterprise-scale businesses about the cost and efficiency benefits of upgrading Hard Drives (HDDs) to Solid State Drives (SSDs).

E-tail explainer video - Mobile accessories

Launch/e-tail video for SanDisk Dual USB Drive – a USB drive for smartphones and tablets. The video shows how consumers can simply save, move and share media from their mobile devices.

Testimonial/social video - High-performance memory cards

1 of a series of 6 testimonial videos shot with pro photographers, telling the story of what goes into a professional photo shoot – and why they depend on SanDisk memory cards.

Product video for Apple Stores - Wireless storage products

Video created specifically for Apple’s online store to support product placement. Video shows how SanDisk’s wireless storage products work with, and enhance, Apple iPhone and iPad.