RMJM, one of the UK’s leading architectural firms, was expanding its worldwide presence through large-scale mergers and acquisitions. They needed an updated brand identity that worked globally to reflect the expanded corporate vision and values, taking into account the companies acquired.
FK3 conducted extensive stakeholder reviews that considered internal, partner and customer feedback from New York, Dubai, Hong Kong and London.
To create the global brand while relating to local markets, FK3 consulted on the brand and naming strategy. This fed the design of a new brand identity and logo that reflected RMJM’s heritage in post-modern architectural design.
The new brand identity was accepted and rolled-out globally, and was used as a platform to continue global consolidation and growth for the business.