SanDisk aimed to position its Extreme PRO product range as the brand of choice among professional and prosumer photographers, worldwide. To do this, the SanDisk Extreme Team, an ambassador programme with 50 pro photographers from around the world, was created.
FK3 is the lead agency administering the SanDisk Extreme Team in EMEA, and supporting the global programme across USA, Latam, and APAC. We provide management of contracts, the photography gallery and licensing agreements, programme admin, product sampling and research within the team, a quarterly newsletter to members, and support in the development of the Extreme Team microsite, social media pages, and testimonial videos.
FK3 integrates Extreme Team content across the performance brand and manages commissioned projects with the pro photographers for photo shoots, video productions, and speaking opportunities at conferences and retailer events. In 2014, the agency was tasked to extend the positioning and membership of the programme into the cinema, broadcast, and pro video community, and we now have a group of the world’s leading filmmakers in the team.
With 5 years running, the SanDisk Extreme Team has contributed content to over 500 consumer and retailer events, as well as hundreds of advertising, BTL and digital projects around the world.
A valuable asset to SanDisk, members have assisted with product development and testing, and the team has contributed to SanDisk Extreme PRO becoming the market-leading brand of performance memory cards with professional and prosumer photographers and videographers, worldwide.